Jim Raposa
Marketing Strategist - Copywriter - Author
Street Savvy Marketing and Client-getting for Your Business!
9218 Metcalf #199, Overland Park, KS 66212   Tel. 816-535-0820
Are You the Victim
of Dead-End Marketing?

Imagine you're walking through a rough section of the city late at night.

Not just rough…I'm talking about THE ROUGHEST part of town. The part you wouldn't want to drive through at 10:00 at night with your car windows down and your doors unlocked!

As you're walking, you spot a shortcut through an alley.

"Thank God!"
you think to yourself...a way out of this urban hell!

You make a run for it.

Amid the trash and scurrying rodents, you suddenly hear the crash of a toppled garbage can hitting the ground.

Footsteps are coming at you from behind; they're gaining on you. Two voices shout out from the darkness…

Voice #1: "That's him!"
Voice #2: "Faster! Let's get 'em!"

Your greatest fear has materialized.

You are the HUNTED, the TARGET. No different than a wild animal racing for its life in the jungle, hoping against hope you are not in the crosshairs of the HUNTER.

You pick up your pace. You're in fight or flight mode.

Your heart is racing, your mouth is dry, your shirt and forehead are soaked.

All of a sudden you notice a brick wall ahead; it blocks you from any possible escape.

"Dammit!"

Your heart is racing even faster.

You're trapped by Dead-End Marketing!

In despair, you slow down and are suddenly grabbed from behind. You plead for your very existence. "What do you want from me?" you ask. "Name it!"

"Your money. Give us your money!"
they demand.

After a small struggle, you fork it over: cash, credit cards, even your watch.

The assailants laugh at you.

In one last act of heavy handedness, one of them makes a fist and lands a powerful blow to your gut.

You slowly slide down to the ground, gasping for what little air you can get into your body.

Your attackers run away in delight after such an easy, thuggish, win.

Somehow you get the feeling this isn't a one-time occurrence. You're right.

This shakedown will happen...again and again.

Each time you'll cough up more money in the hope that your advertisement or marketing piece will finally do the trick. This time, maybe, you'll actually get that infusion of cash from a treasure trove of new clients, customers or patients.

You tell yourself, "Yeah…this time…this time, it'll be different."

Sure it will, says that little voice in back of your head, in mock fashion.

Well...at least, that's your hope. The truth is...

THIS IS WHAT DEAD-END
MARKETING FEELS LIKE...

THIS IS HOW YOU
KNOW YOU'VE BEEN VICTIMIZED.

Truth is, each day is a new, grueling race.

Pay this bill; deal with this troublesome customer, plug this bucket leak…fill that hole.

It goes on and on, doesn't it?

And the advice you keep getting from so-called marketing "experts" is tad amount to that back alley fleecing. How many times have you been told the problem was that YOU didn't buy a big enough ad or YOU didn't buy enough airtime or didn't have an adequate budget for on-line ads?

Marketing Is Not a Child's Playground.
No sir, no ma'am…this ain't kid stuff!

Whether your business is big or small, most people want their marketing investment back with compound interest. That interest comes in the form of additional purchases from current clients and new ones who've responded to your marketing offer.

If you're not getting that result, you're probably going in the hole at a rapid rate.

No wonder the dream of running your own business has turned into a nightmare!

Whether you realize it or not, this is planned failure.

Scary isn't it?

The Fix.

Let's presume you are using the right media to connect with your audience. Most people don't even consider that point before putting money on the line. But let's say you are using the right media. The only thing blocking you from massive success in your marketing is what you're saying and how you're saying it.

Are you selling prevention or the solution?

Big difference.

Selling prevention is a long, hard, slog.

Selling the solution…different story.

Are you offering a big promise right up front in your marketing, followed by a big idea?

Are you talking about you and your business as the first thing in your marketing, or are you offering a solution to what is ailing, frustrating or keeping your clients and customers awake at night?

In my work as a Marketing Strategist and Copywriter, I help clients turn their ship around by making sure marketing assets and advertising messages (on-line, off-line or both) primarily answer these four questions from the vantage point of your current or future customer, client or patient.

1) Why should I listen to you?
2) Why should I believe you?
3) Why should I do anything about what you're offering?
4) Why should I act now?

That's what prospects ask themselves when they hear, see or read an advertisement or marketing piece from you.

Do you have the right answers?
It All Starts By Making a Connection.

What motivates people to do business with you, perhaps over many years and transactions, are your answers to the questions above and how you relate those answers on their terms.

Simply announcing a sale on blue widgets, for example, will only attract a price conscious blue widget customer. Building a relationship and presenting your true intrinsic value is what makes customers and clients for life.

These are the clients who aren't easily swayed by a competitor's lowball price.

These are the clients who'll stay with you during the tough times, as well as the good times!

This website features a sample of my work in diverse areas; each is designed to make a connection with the reader, compelling them to vote with their wallets. In the end, that's what counts in advertising and marketing: RESULTS!

Are you ready to start attracting a loyal following of customers and clients who will sing your praises?

Let's talk. Tap here to send me a private e-mail. Or tap here to set a 30 minute appointment for a complimentary marketing assessment. Let's discuss where you're at in your marketing and possibilities that might exist. Can I help you? I won't know until we talk, but I'm willing to invest a half hour on my dime to find out. And if I can't help, I'll tell you on the spot.

You have nothing to lose, only more business to gain!

Thanks for your time.

Cordially,
Jim Raposa
Raposa Media

© 2005 - 2016, Jim Raposa and Raposa Media, LLC. All rights reserved.
Are You the Victim
of Dead-End Marketing?

Imagine you're walking through a rough section of the city late at night.

Not just rough…I'm talking about THE ROUGHEST part of town. The part you wouldn't want to drive through at 10:00 at night with your car windows down and your doors unlocked!

As you're walking, you spot a shortcut through an alley.

"Thank God!"
you think to yourself...a way out of this urban hell!

You make a run for it.

Amid the trash and scurrying rodents, you suddenly hear the crash of a toppled garbage can hitting the ground.

Footsteps are coming at you from behind; they're gaining on you. Two voices shout out from the darkness…

Voice #1: "That's him!"
Voice #2: "Faster! Let's get 'em!"

Your greatest fear has materialized.

You are the HUNTED, the TARGET. No different than a wild animal racing for its life in the jungle, hoping against hope you are not in the crosshairs of the HUNTER.

You pick up your pace. You're in fight or flight mode.

Your heart is racing, your mouth is dry, your shirt and forehead are soaked.

All of a sudden you notice a brick wall ahead; it blocks you from any possible escape.

"Dammit!"

Your heart is racing even faster.

You're trapped by Dead-End Marketing!

In despair, you slow down and are suddenly grabbed from behind. You plead for your very existence. "What do you want from me?" you ask. "Name it!"

"Your money. Give us your money!"
they demand.

After a small struggle, you fork it over: cash, credit cards, even your watch.

The assailants laugh at you.

In one last act of heavy handedness, one of them makes a fist and lands a powerful blow to your gut.

You slowly slide down to the ground, gasping for what little air you can get into your body.

Your attackers run away in delight after such an easy, thuggish, win.

Somehow you get the feeling this isn't a one-time occurrence. You're right.

This shakedown will happen...again and again.

Each time you'll cough up more money in the hope that your advertisement or marketing piece will finally do the trick. This time, maybe, you'll actually get that infusion of cash from a treasure trove of new clients, customers or patients.

You tell yourself, "Yeah…this time…this time, it'll be different."

Sure it will, says that little voice in back of your head, in mock fashion.

Well...at least, that's your hope. The truth is...

THIS IS WHAT DEAD-END
MARKETING FEELS LIKE...

THIS IS HOW YOU
KNOW YOU'VE BEEN VICTIMIZED.

Truth is, each day is a new, grueling race.

Pay this bill; deal with this troublesome customer, plug this bucket leak…fill that hole.

It goes on and on, doesn't it?

And the advice you keep getting from so-called marketing "experts" is tad amount to that back alley fleecing. How many times have you been told the problem was that YOU didn't buy a big enough ad or YOU didn't buy enough airtime or didn't have an adequate budget for on-line ads?

Marketing Is Not a Child's Playground.
No sir, no ma'am…this ain't kid stuff!

Whether your business is big or small, most people want their marketing investment back with compound interest. That interest comes in the form of additional purchases from current clients and new ones who've responded to your marketing offer.

If you're not getting that result, you're probably going in the hole at a rapid rate.

No wonder the dream of running your own business has turned into a nightmare!

Whether you realize it or not, this is planned failure.

Scary isn't it?

The Fix.

Let's presume you are using the right media to connect with your audience. Most people don't even consider that point before putting money on the line. But let's say you are using the right media. The only thing blocking you from massive success in your marketing is what you're saying and how you're saying it.

Are you selling prevention or the solution?

Big difference.

Selling prevention is a long, hard, slog.

Selling the solution…different story.

Are you offering a big promise right up front in your marketing, followed by a big idea?

Are you talking about you and your business as the first thing in your marketing, or are you offering a solution to what is ailing, frustrating or keeping your clients and customers awake at night?

In my work as a Marketing Strategist and Copywriter, I help clients turn their ship around by making sure marketing assets and advertising messages (on-line, off-line or both) primarily answer these four questions from the vantage point of your current or future customer, client or patient.

1) Why should I listen to you?
2) Why should I believe you?
3) Why should I do anything about what you're offering?
4) Why should I act now?

That's what prospects ask themselves when they hear, see or read an advertisement or marketing piece from you.

Do you have the right answers?
It All Starts By Making a Connection.

What motivates people to do business with you, perhaps over many years and transactions, are your answers to the questions above and how you relate those answers on their terms.

Simply announcing a sale on blue widgets, for example, will only attract a price conscious blue widget customer. Building a relationship and presenting your true intrinsic value is what makes customers and clients for life.

These are the clients who aren't easily swayed by a competitor's lowball price.

These are the clients who'll stay with you during the tough times, as well as the good times!

This website features a sample of my work in diverse areas; each is designed to make a connection with the reader, compelling them to vote with their wallets. In the end, that's what counts in advertising and marketing: RESULTS!

Are you ready to start attracting a loyal following of customers and clients who will sing your praises?

Let's talk. Tap here to send me a private e-mail. Or tap here to set a 30 minute appointment for a complimentary marketing assessment. Let's discuss where you're at in your marketing and possibilities that might exist. Can I help you? I won't know until we talk, but I'm willing to invest a half hour on my dime to find out. And if I can't help, I'll tell you on the spot.

You have nothing to lose, only more business to gain!

Thanks for your time.

Cordially,
Jim Raposa
Raposa Media

© 2005 - 2016, Jim Raposa and Raposa Media, LLC. All rights reserved.